My Spooky Business. Celebrating Australian people working in the Paranormal and Spiritual Community. This week we chat to Patty Williams owner/operator of Shanks Pony Tours.
What is the name of your Business and how long have you been in business? Shanks Pony Tours and been in Business since October 2013
What motivated you to start your business? When I became a Councillor (elected member) at the City of Swan. I saw a few Ghosts in The Midland Town Hall. I suggested to the City that they should run Ghost Tours in the building. They declined so I took the opportunity to tender for the work. I feel very passionate about promoting the History associated with the 100+ year building and all it has to offer. I also have access to other Heritage Listed buildings within the City of Swan to extend the Ghost tour business.
What sets your business apart in the field? The business has won two Hansen Business awards and several runner up awards in 2014 and 2015. In 2014 I won the Judges Innovation Award and in 2015 I won the Customer service award. I believe that the business has been very successful because I planned well. I developed a business plan and set up a Quality Management System before Tours commenced. This has allowed me to ensure excellent service, identify opportunities for improvement, expand the selection of tours on offer and constantly assess and evaluate the Tours using Feedback forms on every tour. I also believe that I have in no way exploited the resident Ghosts in any way. I am mindful that my business is reliant on the ghosts interacting with the tour participants hence I maintain a professional and moral respect for the Ghosts and ensure that everyone else on the Tours uphold the same respect.
What is one of your best business tips? Excellent Quality Service is the best tip I can give.
A peak behind the scenes…what is something we don’t know about your business? 5% of all profit is donated to the Harold Perkins Institute for Medical Research. I also given away 230 double passes to the 2 hour Ghost tours to charity and fundraising campaigns.
What is your favourite business quote? “Opportunities don't just happen. You have to go out and create them."
Connect with Shanks Pony Tours on FACEBOOK or their WEBSITE